Facebook recently announced the launch of the experimental music program Facebook Collab. The app was launched only for the iOS operating system via the Apple Store. The app was launched in invitation only beta in May and is now available for all iOS users in the US.
Since the first beta test, the company has made some changes to the program based on inputs from the beta community. Facebook Collab is a collaborative program that allows users to create, watch and mix and match original videos with a focus on music.
In collaboration, there are three 15-second independent videos synchronized. The app is somewhat competitive with TikTok and also allows users to create content collaboratively even when they are not physically together during COVID times.
Announcing the launch of the Facebook Collab program, the Facebook NPE team said, “Collab automates the complexity of sound-and-video synchronization so you can easily produce a final composition you love.”
The company claims that in order to use the program, the user does not need music training or experience. To create a collaboration, the user just has to swipe any row to bring a new video that would fit well with the user’s makeup.
Facebook further claims that they optimized the experience for many arrangements. To make sure of that, they tested it with dozens of headphones and device settings. Users are even allowed to use external sound interfaces to bring music from electronic instruments such as keyboards, guitars and drums.
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