Electronic Arts (EA) takes over Codemasters, which manages official F1 racing games. EA is a giant in the gaming industry, while Brit-based Codemasters is comparatively small. They will complete the official transaction in the first quarter of 2021 for about $ 1.2 billion.
EA has a huge reputation in the gaming industry. Perhaps, the best known game coming from them is the FIFA series. The football game is probably the most famous in the world. Apart from that, they also have some racing genealogy. Need for speed is currently their main racing series. And Formula 1 will fit that portfolio perfectly.
Previously Take Two – producers of the arcade Grand Theft Auto (GTA), were favorites to complete the takeover of Codemasters. However EA could move at the last minute and overtake them. Codemasters president Gerhard Florin is looking forward to their union and said –
“Electronic Arts and Codemasters have a common ambition to lead the video game category”
“The Codemasters board firmly believes that the company will benefit from EA’s knowledge, resources and vast global scale – both overall and specifically in the racing sector.”
“We feel this partnership would provide an exciting and prosperous future for Codemasters, allowing our teams to create, launch and serve bigger and better games to an extremely passionate audience.”
Andrew Wilson, CEO of Electronic Arts, feels the same way, “We believe it’s a deeply compelling opportunity to bring Codemasters and Electronic Arts together to create amazing and innovative new racing games for fans.”
What does it mean for F1?
This can only increase the standing of the sport among fans. Esports is the new kid. Because the new generation prefers to stay more inward, it’s important to hit that market. And also to let them know who Ferrari and Sebastian Vettel are.
This may not threaten the actual existence of Formula 1 on the road at present. But who knows if the next Lewis Hamilton will appear via an F1 video game and not behind the cockpit of actual race cars.