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- 1000 cinema halls may close, TV’s TRP block, Cr0 crore will subscribe to OTT platform
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Hours hours agoAuthor: Janardhan Pandey
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- TV’s TRP was once 24, now 4 doesn’t come, people are not even watching ‘KBC-Bigg Boss-The Kapil Sharma Show’.
Deepali Porwal is a resident of Kanpur. She says when I have free time, I watch my TV serials. Sometimes in an auto rickshaw or when eating out. It has happened so many times that the TV is playing in front of me and I start watching the story on mobile, because the next day’s episode also comes on mobile.
Rohit Mishra is from Rae Bareli. He is said to have not recharged his TV for months. He is currently watching Bihar elections, IPL, India-Australia cricket series on laptops and mobiles. They watch movies that have just been released in theaters on Friday. She likes to write and talk in films. So, he still goes to the cinema for movies. But there is a condition, if the films are released simultaneously in theaters and OTT (Over the Top) they go to theaters for some films.
Both of these things are from December 2020. The same thing happened at OTT in February 2020. I wrote OTT in one of my news headlines. One of my colleagues got angry and said, “People don’t understand OTT, what is it?” I said, top notch, digital platform. He started saying, everyone works as a journalist like you. I said, do you watch Bigg Boss, KBC on mobile? Speak – yes. How did you ask Bolin- The application is on my mobile. I said – this is OTT.
I just talked to him again on OTT. Bolin – drive a car, burn petrol, park parking money, tickets00 tickets, popcorn, 10000 spent on a movie. So, how many Bollywood-Hollywood movies should I watch? They also sit on the quilt and suck their tea.
I sat down, I started walking …
Deepali Porwal, Rohit Mishra and fellow female journalists have not stopped watching TV and movies, they have changed their habits. Now, what is happening in this habit? Let’s examine it in more detail …
OTT platforms ‘Ditto TV’, ‘Eros Now’, ‘Spool’, ‘Bigflix’ and ‘Sony Live’ were launched in 2012-1-13. That year, the IPL also went live on the OTT platform ‘NexGTV’. But ordinary viewers in India downloaded OTT platforms for ‘IPL’, ‘Sacred Games’ and ‘Mirzapur’. When downloaded, Sushant Singh Rajput’s last film ‘Dil Bechra’ crore. More than a million people watched.
Apart from Hindi, more than OTT platforms have started streaming video streams, music, podcasts in Marathi, Tamil, Telugu, Bengali, Punjabi and other regional languages. Even ‘Hulu’ has not come to India yet. But viewers in India are watching it with the theft of DNS, VPN jugaad.
TV and film business analyst Salil Kumar Anda says TV’s TRP has been completely destroyed. Amitabh Bachchan-Ayushman Khurana, Alia Bhatt, Akshay Kumar, Varun Dhawan are bringing their films to OTT. That is, everyone understands the future. Now OTT is the only option.
How much fun we have, to set my heart on you …
A report by KPMG estimated that by 2023, the number of OTT video subscribers in India will be more than 50,000 crore. Senior film journalist Ajay Brahmatmaj says that there are so many cinemas in India that films like Bahubali were only seen by crores of people.
Business analysts say that till now it is coming for Rs 100 for publicity, Rs 0 for TV, Rs 0 for digital and Rs 10. But that figure is reversed in the next three years. Percentage of money will come for advertising in digital i.e. OTT. The big stars go to OTT to promote their film.
Years later, the OTT market will be around Rs 12,000 crore
According to PWC’s report, India’s OTT market in 2018 was only Rs 444 crore. 11,76.76 crore in 2023. This simply means that producers must either understand the demand for OTT or they must exit the industry. Salil Kumar and Sidhi say that many cinema and TV shops will be closed in the coming days.
On the other hand, the TRPs of KBC and Bigg Boss are constantly coming up, TV producers won’t be able to pull them off for long. It could also be a compensation for the show by removing Salman Khan and Amitabh Bachchan. The simple reason behind this is that people go to OTT.
Ajay Brahmatz believes that people have started watching movies on mobile phones. There are reports of leakage of the film the next day. Theaters were already closed. When I lived in Patna, there were more than 20 cinemas. Now there are about four to five left. In the past, there have been reports of single screen cinemas closing in Hyderabad and many other places. More than 1,000 cinemas are expected to close in the next two years.
You stole my heart, don’t steal my eyes.
OTT has been praised by many companies with market research, surveys and trade analysts. But senior journalist Dinesh Srinath says, “OTT has done its best to reach as many people as possible.” Many experiments are taking place. But the content to remember has not been created yet. Senior film journalist Anupama Chopra says that cinema will be lost in the middle of cinema because of OTT. People are watching movies in pieces by their own convenience.
Discussed from OTT platform, actor Amol Parashar says that no one can be forced to show anything here. People will see the whole thing when the material is strong otherwise the addis will close and move in half.
The biggest challenge with OTT in this case is that the cinematographers wash different dishes on the plate and pay attention to the best taste. Although there are three special types of content on OTT right now. First, pre-made TV shows, web shows, movies worldwide. They are dubbed and shown in different languages. Second, original, new movies and new programs are being made in it. Third, music and podcasts.
The main source of revenue for the OTT platform is membership money. In addition, they make money by showing ads in between videos. After subscribing, more than one person uses it at different times. There are many membership plans out there with friends. OTT buys space on the server for the money it receives from the person. In addition, he buys money from which he buys materials. Meanwhile, there were reports that Ranbir Singh and Deepika Padukone are willing to pay OTT 100 crore to buy the starrer film Buy 83.
OTT Corona is positive
“We did not anticipate the sudden arrival of so many users,” said Ali Hussein, CEO of Eros Now. The growth we expected in the last months of 2022, the same number came before the end of 2020. We hope it grows.
Come on, get in my car …
OTT nowadays emphasizes on providing content in regional languages of India, more than Hindi, English. Currently, about 400 video streaming OTT platforms are offering content in 35 regional languages.
Lockdown has gone awry, salary has been cut. The number of people who go to the cinema to relieve fatigue from work day-to-day will be reduced. The OTT pushed the DTH to the side end. In that case, OTT will be the most powerful player in the world of entertainment.